CLIF – Why We Run
The equipment is minimal. The venue is free and limitless. There’s no praying for a swell, no need for lift tickets or fresh powder, no wheels, no machinery, no license or permit. We just tie up our shoes, open the door, and go.
That purity, that simplicity, is what makes running our common language, a universal tool to each use in our own way.
If you’re ultrarunner Jim Walmsley, it’s to explore your world, to push your boundaries, to redraw your own map.
Running serves Olympian Emily Infeld as both the journey and the destination. When her physical condition went off the rails it was her commitment to running that kept her on track and ultimately reaffirmed her dedication to doing what she loved.
Clif Bar Pace Leaders Darris and Star Blackford channel running’s power to get other runners outside their own bubbles. They run to share and motivate, to elevate and celebrate each other’s human experience.
And by running beyond where any visually-impaired runner has run before, triathlete Aaron Scheidies defies unchallenged assumptions and defines his own limitations. He capitalizes on the meditative state running creates to process knowledge into ideas, and ideas into action, leading the way for other visually-impaired runners.
Everyone's relationship with running is distinctly different, but it’s still running at the end of the day. It’s still putting one foot in front of the other. It’s still your body carrying you through 50 miles of rough terrain, over the race finish line, or just around the block from your home.